Tag: search

How to build search engine-friendly sites

Laurent

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward.

Generally, the largest of those traffic sources is organic search. 

Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. 

This is a problem. 

When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written. 

My team and I have helped hundreds of businesses design and build sites that take their SEO and marketing to the next level.

Unfortunately, we have also helped many businesses recover SEO traffic after a botched website redesign that failed to factor in SEO.

This article explores why – and how – SEO plays an integral part in the website design process.

It details exactly what you need to consider to build a site for search marketing and lead generation and how to focus on what your users want to help keep the Google gods on your side.

We will also dive into common pitfalls businesses looking to build a new website and maintain SEO traffic may encounter. 

1. How to develop an SEO-friendly website

The following are the key areas to consider in building a truly optimized website. 

  • Fundamentals: Domains, hosting and CMS.
  • Crawling: The technical bit.
  • Information architecture: How to structure your SEO-friendly site.
  • Mobile: Mobile-friendly sites need more than just responsive design.
  • Page speed: Fast sites make for happy users.
  • Usability: Confuse them and lose them.

The rest of this article will dive into each of these points in detail. 

Fundamentals

There are a few core elements that set the stage for a well-optimized website design process.

Domains

Your domain name is the entry point into your website, and there should be one single (canonical) domain. You may have others, but they should all point (redirect) to this one.

Our business is called Bowler

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Prism Electronic wins web site advancement and Search engine optimisation mandate for Mic Robotics

Laurent

Mic Robotics, a service provider of robotic alternatives, appointed Prism Electronic, a Dubai based mostly entire-provider digital marketing and advertising firm to style and design a comprehensive manufacturer new cellular-1st Website positioning helpful internet site.


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The mandate included making a modern new modern day web site driven by cellular-first know-how, presenting an improved consumer practical experience. The website is personalized made to incorporate solution listings and ZOHO enquiries exactly where sellers of Mic Robotics will be ready to get all the data they want.

The Progressive Web Software (PWA) site, which is pushed by cell-initial technology for an increased user working experience has lately been released in the UAE and is now rating on top Google SERPs for a lot more than 30 search phrases for the place. PWA internet websites purpose on low-bandwidth networks and offline as very well. Well known internet websites like IKEA, Fb, Instagram, and Netflix all make use of the PWA system.

Commenting on their site launch, Eason Chen, Normal Supervisor, Mic Robotics reported, “In an hard work to realize our company’s vision, we recognized the have to have for a modern day web-site and greater visibility on lookup engines. We are incredibly content to partner with Prism Digital, supplied their substantial human body of expertise and we are really appreciative for the aid of the extraordinary staff for the past 1 calendar year. We search ahead to performing with them in the long run for additional solutions.”

Talking on the partnership, Lovetto Nazareth, Controlling Director, Prism Digital reviews, “We are thrilled to be operating with Mic Robotics as a respectable and reputed robotic alternatives manufacturer. With our 20+ yrs of experience taking care of web-sites, we have an understanding of the fashionable day dynamics of shopper need and appear ahead to adding strategic benefit

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Search, Play, Ads: Google’s many antitrust problems

Laurent

This story is part of a Recode series about Big Tech and antitrust. Over the last several weeks, we’ve covered what’s happening with Apple, Amazon, Microsoft, Meta, and Google.

There’s a new Big Tech antitrust bill in town, and this one is especially painful for Google.

A group of lawmakers led by Sen. Mike Lee (R-UT) introduced the Competition and Transparency in Digital Advertising Act on Thursday. This bipartisan and bicameral legislation would forbid any company with more than $20 billion in digital advertising revenue — that’s Google and Meta, basically — from owning multiple parts of the digital advertising chain. Google would have to choose between being a buyer or a seller or running the ad exchange between the two. It currently owns all three parts, and has been dogged by allegations, which it denies, that it uses that power to unfairly manipulate that market to its own advantage.

“This lack of competition in digital advertising means that monopoly rents are being imposed upon every website that is ad-supported and every company — small, medium, or large — that relies on internet advertising to grow its business,” Sen. Lee said in a statement. “It is essentially a tax on thousands of American businesses, and thus a tax on millions of American consumers.”

Google said in a statement that this is “the wrong bill, at the wrong time, aimed at the wrong target,” and that its ad tools produce better quality ads and protect user privacy.

You can add the new legislation to the growing pile of Google’s antitrust woes. While the media has given more attention to the antitrust issues of rivals Apple and Meta, Google is potentially in more trouble than any other Big Tech company. State and federal governments have filed four antitrust cases, all within a year of each other. In October 2020, the Department of Justice and 14 state attorneys general sued Google over alleged anti-competitive practices to maintain its search engine and search ad monopoly. That December, 38 other state attorneys general filed a separate, similar case. If you

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How Pinterest utterly ruined photo search on the internet

Laurent

Previous thirty day period, there had been rumors of a deal that would have valued Pinterest at $75 billion — a mega-merger among a social media titan and a single of the major digital payments solutions.

But it in no way happened. PayPal was in the running to get Pinterest for $70 a share — till, suddenly, it wasn’t. PayPal on Oct 24 made available a just one-sentence assertion: “In reaction to industry rumors about a likely acquisition of Pinterest by PayPal, PayPal stated that it is not pursuing an acquisition of Pinterest at this time.”

PayPal failed to elaborate, but regardless of the serious cause, one thing quite a few of us can agree on is this: Pinterest sucks, and it has completely ruined image searching on the world wide web.

Beloved by moodboard aficionados and marriage planners alike, the system is hated by rank-and-file internet surfers. It’s not that it does not have its objective it’s just that it intrudes on the look for practical experience of quite a great deal anyone who doesn’t want to use it.

KAREN BLEIER/AFP/Getty Images

Much more than 28,000 Chrome people have put in Unpinterested!, an extension to take away Pinterest from Google search results, even though plenty of many others trade ideas on how to craft search queries to exclude the photo-sharing web-site. The dilemma? Pinterest will make it obnoxiously hard to see any picture hosted on its system without having signing up for an account.

And it’s managed to accomplish an incredibly sturdy existence on numerous preferred picture searches. This state of affairs results in friction in the graphic-grabbing procedure, which has been wonderful-tuned around the past 20 a long time to grow to be as frictionless as probable. And it is all seemingly for the goal of boosting Pinterest person figures.

Pinterest, it should be famous, does not value something to indicator up for. But as the aged web maxim goes, “If you are not spending for it, you are the product.’” In the meantime, folks who do use the support complain that the resolution of Pinterest visuals

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