We can all agree that customer experience is one of the most important considerations for both online and brick-and-mortar businesses. Generally, when customers have a positive experience, they are more likely to increase spending.
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One of the most significant and most important considerations for small and large retail businesses is implementing tracking and counting technologies.
The main reason you need a people counter is to use the data to improve the experience and marketing campaign.
You can find them in different sizes and shapes depending on your preferences. We will present to you here the most popular options in the market.
1.Stereo People Counter
It is crucial to understand that most stereo counters are rectangular pencil sizes that feature two lenses. The main idea is to fix it on a ceiling to measure the area underneath it. Of course, you can easily tilt them and maintain the overall accuracy.
You should know that they come with benefits compared with thermal options, mainly because they can handle the area with plenty of people apart from each other.
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The best thing about it is the ability to collect exits and entries in real-time, which will provide you a comprehensive insight into how many customers you have and how long they stay within your business premises.
This particular device is a reliable solution mainly because it uses the same approach as our own eyes and understands both field and depth of view. This will exclude items by particular criteria such as height, which is perfect for children.
Of course, you can also find an advanced option that will follow both exit and entry while providing you the dwell time, especially within particular zones of your business premises.
That way, you can track customers and their journey around your shop to help you with placements.
Finally, you can find some brands that can easily link these sensors with cameras, improving efficiency and convenience.
2.Mono People Counter
Compared with the stereo counter, this particular one uses a single lens, and it is used to measure everyone from the ceiling.
However, it does not come with the same features as the stereo alternative, including depth of view, which means that it will include children and pets in the count.
The range can reach up to fifty percent, while you can find models that can go up to ninety percent. They are perfect for stores with low traffic and consistent lightning.
Since it features only a single lens, it means that you will get less hardware. Therefore, it is much more affordable to install it compared with other options.
Even though it has both the appearance and size of a small smoke alarm, you can use it to measure the number of people entering your store.
The idea is to fix it to a ceiling above the area you wish to measure, which will help you improve your business’s real-time data.
By clicking here, you will learn everything about the thermal counter in general.
They are generally highly accurate, mostly since they use thermal imaging technology to determine particular individuals’ temperature changes within the environment.
Since the heat lensing cameras can detect body heat, you will get reliable data even if you have dense foot traffic.
On the other hand, you can install various cameras at the same time to create wider zones, which is an excellent solution for large establishments such as shopping malls. That way, you can continue with accurate counting in dense environments.
4.Time of Flight
Like other sensors, you should fix it to a ceiling, and it can easily send a signal out and record the reflection by using infrared light that will bounce back to the device and measure accurately.
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A perfect solution will provide you a steady depth of vision movement that you can record similarly to thermal and stereo devices.
You can use it in complete darkness, and the best thing about it is the ability to link various cameras if you have a wide entrance.