People spend an average of over 2 hours per day on social media. If your business doesn’t have a social media presence, you are missing out on connecting with your customers where they spend a lot of time. Reaching people isn’t the only benefit of social media. Here are the top benefits social media marketing can provide for your business.
Boost Search Rankings
Ranking high in the search results is a priority for many business owners. Having your website be a result on page 1 can cause enormous increases in organic traffic. Having a social media presence is becoming an increasingly important factor for SEO rankings. Besides boosting your rankings, your social media profiles can show up in searches as well, increasing the number of results positions you can own. A well-executed social media content strategy will help not only brand awareness but also search results for your business. Social media doesn’t have to be done in the house, it’s possible to hire a remote social media manager.
Knowing your audience and your customers are crucial to any business’s success. Social media insights give access to many details about your followers. From basic demographics to topics of interest, social media will help you develop a well-rounded view of your customers.
Each social post could create a conversion for your business. While not all posts will directly sell something, each post presents an opportunity for your audience to take action. Maybe it’s clicking through to read an interesting blog post. It could be signing up for an email list to receive future discount codes or sales notifications. Consumers expect new content every day, giving your brand many opportunities to reach your customers.
Your business is missing out if it doesn’t have instant TikTok likes. Achieving results with your social profiles requires consistent action and a well-developed social media strategy. Then you can enjoy some of the benefits social media can offer your business.