Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward.
Generally, the largest of those traffic sources is organic search.
Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched.
This is a problem.
When building a new website as a marketing vehicle for your business, SEO considerations should be included in the planning stages before a line of code is written.
My team and I have helped hundreds of businesses design and build sites that take their SEO and marketing to the next level.
Unfortunately, we have also helped many businesses recover SEO traffic after a botched website redesign that failed to factor in SEO.
This article explores why – and how – SEO plays an integral part in the website design process.
It details exactly what you need to consider to build a site for search marketing and lead generation and how to focus on what your users want to help keep the Google gods on your side.
We will also dive into common pitfalls businesses looking to build a new website and maintain SEO traffic may encounter.
1. How to develop an SEO-friendly website
The following are the key areas to consider in building a truly optimized website.
- Fundamentals: Domains, hosting and CMS.
- Crawling: The technical bit.
- Information architecture: How to structure your SEO-friendly site.
- Mobile: Mobile-friendly sites need more than just responsive design.
- Page speed: Fast sites make for happy users.
- Usability: Confuse them and lose them.
The rest of this article will dive into each of these points in detail.
There are a few core elements that set the stage for a well-optimized website design process.
Your domain name is the entry point into your website, and there should be one single (canonical) domain. You may have others, but they should all point (redirect) to this one.
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